Summer is the perfect season to spot fun colours in your wardrobe and vanity. A dash of bright hues add so much glam to any look you want to carry and what better way than to wear it on your luscious lips. It’s all about Matte when it comes to lips with top fashion houses sporting the look in all major fashion events across the globe. This summer, we’ve got the perfect range of Matte Lipsticks for you.

Make way for the Sinful Matte Lip Color range in 24 sensual, unapologetically bold shades for your inner sinner. It’s BOLD, BEAUTIFUL & BEWITCHING just like you!

Each shade is crafted keeping in mind the classics, the latest trending shades and everything in between. But it’s not just the shades that will make you fall in love with this collection. There are many reasons to fall in love with our Sinful Lip Color range.

For starters, its PETA-Certified cruelty-free and formulated in Italy with loads of love. It’s lightweight and with just one stroke you color your lips with brilliant matte finished hues. If you thought that’s it, there’s more, it’s long lasting and instilled with the goodness of Sea fennel wax which smoothens and softens your lips.

So what are the trending shades this summer?

The Bold Reds


Red lips are a classic and there’s no challenging this fact. Any shade of red from serious maroon to poppy, bright crimson is a must-have in every woman’s vanity. A hint of red lipstick can take your look from drab to fab in just seconds. If red is so hot and trending how can it not feature in our Sinful Matte Collection. Take you pick from Kinky, Damned, Sexy and Corset to unveil your sinful side.

The Pretty Pinks


Pinks are the sometime sweet and sometime naughty sisters of reds. The pretty pastel hues are perfect for day brunches and hot fuchsia for date nights. Pink has the power to take any basic look and turn it into a fashionista without ever looking too much. Don’t worry, we’ve got you covered with pinks as well choose from our Lustful, Virgin or Sultry shades for those pink lips.

The Oh Oranges


Orange takes an eventful twist this year with Coral becoming the Pantone shade for 2019. While the OG orange can be a bit too much for some people variations of this sensational shade is seen frequenting the runway time and again. It’s time to own this ramp favorite and make it your own with our very Wicked shade from the Sinful Matte range.

The Daring Purple


Purple lips have come a long way since the time when Aishwarya Rai wore the shade at Cannes in 2016. Then shocking now scintillating purple lips are here to stay. From dark plum shades to light lavender with pink undertones there’s a purple for everyone. Pick your perfect purple hue with our Provoke and Naked shades and indulge in some sin.

The Natural Nudes


This season is all about the less is more approach and why not when it’s refreshing and effortless. Nothing works best with this trend than nude hues. From conquering boardroom meetings to making their way to the featured looks of top designers, nude shades are hot and trending. If you think nudes can’t be sinful think again and try our Stripped and Do Me Darling shades for your sinful looks.

Now we’ve given you enough and more Reasons To Sin, so what are you waiting for, go and find your sinful shade today!